Customer loyalty true measure of satisfaction; business must go beyond the minimum.
San Diego Business Journal › January 31, 1994
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Customer loyalty true measure of satisfaction; business must go beyond the minimum.
Business must go beyond the minimum
Consumer focus. Market-driven strategies. Loyalty management. Business leaders worldwide have taken up the cause of the customer, hoping to enhance profitability and boost competitive advantage. Today, customer satisfaction measurement is seen by many as the ultimate measure of business success. But it doesn't work. Having spent much of my career in the custo...See the full content of this document
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