Show, don't tell, marketing strategy gains momentum: return on investment varies for campaigns focused on experiences.
San Diego Business Journal › May 19, 2008
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Show, don't tell, marketing strategy gains momentum: return on investment varies for campaigns focused on experiences.
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Just about everyone who purchases a new vehicle starts by taking it on a test drive to see how it handles on the open road. Some dealerships even encourage indecisive buyers to take it home overnight. It's a tactic called the "puppy dog," and the assumption is that they wouldn'...See the full content of this document
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