Promotions mingle comfortably among social networking crowd: soft sell has traction in connected environment.
San Diego Business Journal › May 31, 2010
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Promotions mingle comfortably among social networking crowd: soft sell has traction in connected environment.
Todd Little first learned about the magnitude 7.2 earthquake that struck Baja California, Mexico, on April 4 within minutes on his mobile phone via the popular social networking site Twitter.
It's a good example, said Little, account manager for San Diego-based marketing and media firm Oster and Associates, of the power and immediate satisfaction of social media. More companies and advertisers are catching on to the growing influence s...See the full content of this document
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