San Diego Business Journal › October 14, 2002
Linked as:Extract
Rubio's adds more 'taste' to Mexican Grill cuisine: local chain unveils new name and logo with more upscale approach. (Hospitality).(name is changed from Rubio's Baja Grill to Rubio's Fresh Mexican Grill)
Ralph Rubio wants his customers to know that his restaurants are more than just fish tacos.
That's why the Carlsbad-based fast-food eatery has changed its name to Rubio'...See the full content of this document
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