Extract
Telecom firms turn to Hispanic market.
Pulling Out All Stops To Capture New Customers
After years of being ignored, the Hispanic community is at the front and center of many telecommunications companies' marketing efforts. These companies are offering the Hispanic population everything from cheap long-distance calling plans to wireless phone service to even free magazine subscriptions. One such company is Del Mar-based Genesis Communications International, Inc. The 4-year-old firm provides long-distance and local telecommunications services to the Hispanic communi...See the full content of this document
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