Winter wonderlands weather highs, lows of seasonal business: Christmas stores diversify, advertise on Web to steady sales throughout the year.
San Diego Business Journal › November 12, 2007
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Winter wonderlands weather highs, lows of seasonal business: Christmas stores diversify, advertise on Web to steady sales throughout the year.
Ever wonder how a year-round holiday store that peddles Santas and snow globes in July manages to survive? Here's a hint: Make sure that you have lots of money coming down the chimney or you could be in for some rough sledding.
"You have to be pretty well-capitalized to get through," said Brian Young, who, along with his wife, Laura, and son, Spencer, presides over the sprawling City Lights, a year-round emporium of holiday dec...See the full content of this document
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